The simple folk

The Simple Folk is a sustainable fashion brand founded in 2018 by Jamie Morea and Abigail Brown. Born out of their shared commitment to ethical living, minimalism, and conscious parenting, the brand offers minimalist, nature-inspired clothing for children and adults. Their designs prioritize comfort, longevity, and timeless appeal, aiming to create pieces that can be worn, loved, and passed down through generations.

The Simple Folk uses 100% organic materials and OEKO-TEX® certified dyes, ensuring that every fabric, button, and dye is clean and toxin-free. Garments are produced in factories in Portugal, which prioritize sustainability and ethical labor practices.